Updated and Effective: July 25, 2018
Through various features on the Services, we may collect personal information, which is information that is linked to a specific, identifiable individual ("Personal Information"), such as first and last name, email addresses, postal addresses, and telephone numbers. We may also collect other information about you, such as payment and other information about your transactions with us, demographic information (e.g., your gender, ZIP code, or similar information), information about the device you are using to access the Services, and information about your preferences and interests. Note that we may de-identify Personal Information we have received, turning it into non-personal information. This is sometimes accomplished using a mathematical process (commonly known as a hash function) to convert information into a code. The code does not identify you directly, but it may be used to connect your activity and interests.
Our Services are intended for a general audience. Certain Services, features, or promotions may be restricted to those over the ages of 18 or 21 as described on the applicable Service and you understand that you may not use any such Service if you are not eligible. None of our Services is intended for use by or targeted to children younger than the age of 13. We do not knowingly collect Personal Information from children younger than the age of 13. If we learn that we have inadvertently collected Personal Information from a user who is younger than age 13, we will delete that information from our active databases. If you are the parent of a child younger than 13 and believe that we have inadvertently collected Personal Information from your child, please contact us at Privacy@livedistricts.com.
We may ask you to provide certain information to us (including your Personal Information) when you use the Services or engage with us offline. You may choose not to provide certain information; however, choosing to do so may prevent you from being able to take advantage of some of our offered features, from participating in some events or promotions, or from conducting transactions.
Community Forums and User Submission.
Information Provided by Third Parties
If you send a friend a communication from the Services, the information you provide (e.g., name and email address) is used on a one-time basis to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person.
Information the Services Automatically Collect When You Interact with Us.
ECI and our third-party service providers (including analytics providers, advertising partners, and third-party content providers) may automatically or passively receive and record certain information about your use of our online Services whenever you visit or interact with those Services, such as: your IP address and mobile or similar device identifier; browser type; type of device you use to access the Services; the domain name from which you arrived at the Services; the time of day you visit our Services; and specific pages or areas of the Service you visit ("Usage Information"). This information helps us to create a better experience for our users and to provide you with targeted advertising.
We may collect or infer certain location data regarding your use of the Services (“Location Data") and may link that Location Data to other information we have collected about you. We may directly collect precise Location Data from the device you use to access our online Services if you have opted-in to such collection. You may be able to turn off the collection of precise Location Data through your device settings. However, please note that we may still be able to infer your approximate location through other information we collect, such as IP address.
The methods used to collect Usage Information may include:
“Cookies” and local storage are pieces of information (data files) transferred to an individual’s browser on their device when the device is used to visit a Service. These technologies are able to store a unique identifier for a device to allow a certain Internet site to recognize the device whenever the device is used to visit the site. These technologies may be used for many purposes by us and our third-party service providers, such as automatically collecting Usage Information, enabling features, remembering your preferences, and providing you with targeted advertising elsewhere online. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. You can find more information about cookies and how they work at www.allaboutcookies.org.
Certain browsers or browser add-ons, such as Adobe Flash, may provide additional local data storage mechanisms that are used in a manner similar to cookies, and some of the content included on our Services may make use of this local storage. For example, a Flash cookie is a data file placed on a device via the Adobe Flash plug-in that may be built into or downloaded by you onto your device. Flash cookies may be used for various purposes, including, without limitation, enabling a Flash feature and remembering your preferences. For more information about Flash and the privacy choices Adobe offers, visit www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you choose to disable cookies, to adjust your Flash privacy settings on your device, or to otherwise restrict local storage, some features of the Services may not function properly.
Small graphic images or other web programming code called web beacons (also known as “pixel tags,” “1x1 GIFs,” or “clear GIFs”) may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to a Service, to monitor how users navigate the Service, to count how many emails that were sent were actually opened or to count how many particular links were actually viewed.
An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third-party service provider, is active only while you are connected to a Service, and is deactivated or deleted thereafter.
In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
OUR USE OF INFORMATION
We may use information collected from or about you, including your Personal Information and Usage Information, to:
- allow you participate in the Services, or features or activities we offer, including any promotion or loyalty program we offer;
- process a transaction, verify your identity or eligibility, and send you confirmations and receipts;
- send you information and special offers from us, our advertisers, or third-party business partners;
- respond to your inquiries and provide customer service;
- protect you, ourselves, or any third party from errors, misuse of the Services, fraud, or any criminal activity;
- help us serve you better, including tailoring content, recommendations, offers, and advertisements we display to you online;
- improve the Services or our venues, products and services and for legal, regulatory and internal business purposes;
- assess your employment application for a position with ECI and prepare related governmental and internal statistics reports;
- detect and troubleshoot problems, resolve disputes, and enforce applicable agreements and policies for the Services; and
Third Parties Providing Services on Our Behalf
We may use third-party service providers to perform certain services on our behalf, such as: hosting the Services or Service features; processing transactions and payments; providing marketing assistance and data analysis or enhancement; sending communications on our behalf; or performing other administrative services. We may give these service providers access to your information (including Personal Information) so that they can carry out the services they are performing for you or for ECI.
When You Agree to Receive Information from Third Parties or Request That We Share Your Information.
Cobranded partners are entities with whom we jointly offer a service or feature. Services or features that we may offer in conjunction with a cobranded partner may include Promotions (defined below), concerts and other events, and ticket sales, among other things. You can typically tell when you are accessing or participating in a service or feature that we are offering in conjunction with a cobranded partner because the cobranded partner's name will be featured prominently in marketing materials for the service or feature. You may be asked to provide information about yourself utilize a service or feature offered in conjunction with a cobranded partner. In doing so, you may be providing your information to both us and to the cobranded partner, or we may share your information directly with the cobranded partner. Please note that the cobranded partner's policies will apply its collection and use of your information, not this policy.
Business Transfers and Transitions
In the event ECI goes through a transition (such as a merger, acquisition, bankruptcy or sale of all or a portion of its assets or of any subsidiary/affiliate, including, without limitation, during the course of any due diligence process), your information (including your Personal Information) will likely be among the assets transferred. By providing your Personal Information, you agree that we may transfer such information to the acquiring entity without your further consent.
We may offer sweepstakes, contests, and other promotions (any, a “Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the provisions, conditions, or official rules that govern that Promotion, which may contain specific requirements of you (including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness or other indicia of persona in advertising or marketing materials). If you choose to enter a Promotion, Personal Information may be disclosed to third parties (including, without limitation, a co-sponsor) or the public in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's terms or official rules (such as on a winners list).
Administrative and Legal Reasons
ECI reserves the right to use or disclose any information (including Personal Information) as needed to satisfy any law, regulation or legal request; to protect the integrity of the Services; to fulfill your requests; to cooperate in any law enforcement investigation, an investigation on a public safety matter, or an investigation into claims of intellectual-property infringement; to protect and defend the legal rights or property of ECI, our subsidiaries, affiliates, and shareholders, any Service or its users, or any other party; or, in an emergency, to protect the health and safety of our users or the general public. This includes exchanging information with other companies and organizations for fraud protection and security purposes.
If you apply for a job with ECI or any of our subsidiaries or affiliates, we or our service provider(s) may ask you to provide self-identifying information (such as veteran status, gender, and ethnicity) in conjunction with laws and regulations enforced by the Equal Employment Opportunity Commission and other federal, state and local regulatory agencies. Providing such self-identifying information is voluntary, but if you do provide such information, we and/or our service provider may submit that information to the appropriate government or regulatory agencies to fulfill reporting requirements and use that information to defend against employment-related complaints.
Please note that we may utilize a careers portal that is operated by a third party, in which case your use of the careers portal will be subject to the third party’s privacy practices as disclosed on the portal, and not to this policy.
The Services may link to or incorporate websites, advertising or content hosted and served by third parties over which we have no control and which are governed by the privacy policies and business practices of those third parties. ECI is not responsible for the privacy practices or business practices of any third party.
ONLINE ADVERTISING AND ANALYTICS PROVIDERS
We may work with network advertisers, ad agencies, analytics service providers, and other vendors to serve third-party advertisements on the Services; to serve our advertisements elsewhere online; and to provide us with information regarding use of and traffic on the Services (including without limitation the pages viewed and the actions users take when visiting the Services) and the effectiveness of our advertisements. For example, if you click on an advertisement for any ECI venue or other product/service, our service provider(s) may be able to tell us the advertisement you clicked on and where you were viewing the advertisement; likewise, if you click on an advertisement you see on our Service, our service provider(s) may be able to tell which page you were visiting on our Service and pass that information to the advertiser. The advertisements you see may be served by one or more third parties, who may use information about your activities on the Services, and other websites and services you visit across the various devices you use, to provide you targeted advertising based upon your interests. Our service providers may collect certain information about your visits to and activity on the Services and other websites and services and may use this information to target advertising to you.
These service providers may set and access their own tracking technologies on your device (including without limitation cookies and web beacons) and may otherwise collect or have access to information about you (such as Usage Information and device identifier). Some of these parties may collect Personal Information over time when you visit the Services or other online websites and services. Cookies and web beacons, including without limitation those set by third-party network advertisers, may be used to (among other things): target advertisements, prevent you from seeing the same advertisements too many times, and conduct research regarding the usefulness of certain advertisements to you. We may share certain information such as device identifiers, Usage Information, records of transactions you conduct on our Services or offline, and de-identified information with third-party advertising companies, analytics providers, and other vendors for advertising and analytics purposes.
We use a variety of service providers to perform advertising and analytics services, and some of these companies may be members of the Network Advertising Initiative (“NAI”) or Digital Advertising Alliance (“DAA”). You may wish to visit optout.networkadvertising.org, which provides information regarding targeted advertising and the opt-out procedures of NAI members. You may also want to visit optout.aboutads.info, which provides information regarding targeted advertising and offers an opt-out for participating companies.
For mobile apps, you may be able to limit certain advertising practices using the settings on your mobile device. You may also download the AppChoices app at youradchoices.com/appchoices to opt out of the delivery of interest-based advertisements in participating mobile apps.
Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive non-targeted advertisements while online.
HOW WE RESPOND TO “DO NOT TRACK” SIGNALS
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, our Services do not alter their practices when they receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
We employ commercially reasonable security methods and technologies to help secure your Personal Information. However, no system can be guaranteed 100% secure. We therefore cannot ensure or warrant the security of any information that you transmit to us, or that we transmit to you, or guarantee that it will be free from unauthorized access by third parties. You use the Services and provide us with information at your own initiative and risk.
CONSENT TO TRANSFER AND STORAGE IN THE UNITED STATES
ECI is a United States company. Please be aware that information we collect will be transferred to and processed in the United States and other countries. By using the Services, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing, and storage of your information in the United States and other jurisdictions, for which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
UPDATING YOUR PERSONAL INFORMATION AND YOUR CHOICES
The Services may contain webpages or applications through which you can correct or update some of the Personal Information you have provided (such as an online account) or through which you may be able to unsubscribe or modify the email newsletters or similar communications we send to you. If you have an online account, you are responsible for maintaining and updating, as applicable, your account registration data with current, accurate, and complete information. ECI will make requested changes in our active databases as soon as reasonably practicable. Note, however, that we may retain information that you have updated or changed for internal or administrative purposes. Also, if you have made any public postings, such postings will generally not be removed.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request to the following email address: Privacy@livedistricts.com or write to us at the following mailing address: Live! at The Battery Atlanta, 601 East Pratt Street, 5th Floor, Baltimore, MD 21202, Attn: Marketing/Privacy Feedback. You must put the statement "Your California Privacy Rights" in the subject field of your email or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.